Archive for April, 2013

Career in Mass Communication

The world has witnessed a phenomenal and unprecedented explosion in communication technology and media.Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

Step-by-Step

 Not long ago, people with good communication skills and a degree in literature were considered fit for journalism and other areas of mass communication. However, with technology playing greater role in our lives, all professions related to mass communication now require skilled professionals who work fast and efficiently send across the message to a whole range of audience. Even though with the proliferation of blogs, it is commonly claimed that ‘anyone’ can become a journalist, a closer inspection of reality proves that only those with professional training make the grade.

Start Early

Unlike engineering or medical streams there are no preparation strategies or set formulae for making a career in mass communication. A graduate degree in the field is good to start with but a post graduate degree or diploma is almost essential to be considered for responsible positions in any organisation.

Is it the Right Career for Me?

 Answering this question requires a critical self-evaluation. You need to have creativity—a way with words and excellent communication skills as you will be required to explain and inform, about the most complex of issues, in the simplest of terms—to a large number of people. Moreover, you require great deal of patience, because in this field, it takes a lot of hard work, and quite some time, to make it to the top.

What would it Cost Me?

 Courses in mass communication are expensive as tuition fees and charges and expenses for doing projects, internships, and field work are quite high. Most of the institutes offering under graduate courses charge anywhere from Rs 30,000 to Rs 2, 00,000 per year.

Job Prospects

 A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting,production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.

Pay Packet

 Starting salary for a mass communication professional could be between Rs 12,000 and 25,000. After 5 Years of work experience a professional can expect higher salary in the range of Rs 50,000 to Rs 1,00,000 per month.

Different Roles,Different Names

Following are the various job profiles offered to graduates in mass communication:

  • Fashion Photographer
  • Film Director
  • TV Correspondent
  • Producer
  • Radio Jockey/ RJ
  • Screenwriter
  • Sound Engineer
  • Sound Mixer and Sound Recordist
  • Special Correspondent
  • Video Jockey
  • Art Director
  • Editor
  • Event manager
  • Public Relations Officer

Tips for Getting Hired

Besides pursuing a course from a mass communication institute, a candidate is required to possess certain skills or interests which help him get a job. Candidates who are interested to get into news media should have keen interest and sound knowledge of news and current affairs. Global perspective on various issues helps candidates in obtaining the position of reporter or journalist.

Similarly, those who are interested in electronic media are required to have practical knowledge on video editing. Most of the mass media training institutes offer internship programs with news channels or entertainment channels which help candidates get a job after completion of the course.

Advertisements

Create a Media Kit for Your Small Business

When you start a business, it’s essential to promote your current news to the press in order to generate sales. After all, a feature story in a targeted media venue can significantly boost brand awareness and foot or web traffic to your business. More importantly, this kind of coverage provides third-party credibility that you simply cannot buy with paid advertising. The good news is that you can increase your chances of getting some free publicity by creating a user-friendly media kit for your small business.

 

What is a Media Kit?

 

A media kit is a packet of information about your business that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business.

 

Why Do You Need a Media Kit?

 

If reporters are on a tight deadline to finish a story, they are going to look for the fastest and easiest way to get the information they need. If your competitor has a media kit with this data readily available and you don’t, guess who’s going to get the free publicity?

 

Media kits are also great tools for communicating important points about your company to potential new customers and partners. The information is easily accessible in one central location (especially if it is online), and you can still print copies of your media kit for conferences, tradeshows and targeted media members as needed. But by posting the information on your website, you can save a significant amount of time and money in printing and shipping fees.

 

What Does a Media Kit Contain?

 

Most media kits include the following information:

 

Business Facts

Write a brief synopsis of what your company does and why you are unique. Include your mission statement, goals and any other pertinent information about your business. You can write this in the form of “Frequently Asked Questions” or use succinct paragraphs to describe the important facts you want to convey.

 

History

This page contains all of the data about the history of your business. You’ll want to include photos, the date you founded your business and why you started it. To interest readers, also add your thoughts and personal stories on how your business evolved from idea to startup business to present day. If you don’t have a lot to share, you may want to include this information on your “Business Facts” page.

 

Products/Services

It is very important to list all of your products and services and the benefits of each in your media kit. An outsider should be able to read this page in just a few minutes and know exactly what you sell and why people buy it. Depending on the data, consider using brief paragraphs with headers or a list with bullet-points.

 

Bios

On this page, provide biographies of the key leaders at your organization and their photos. Write short paragraphs that are interesting and easy-to-read. And rather than using a pre-written resume, add pertinent anecdotes, quotes and other unique criteria that establish credibility for each individual listed.

 

Include information about birthplace, hometown, education, business experience, awards, and any other vital facts you want media members to know. Also, add some personal tidbits, such as marital status, family information and hobbies enjoyed outside of work so readers can relate to the executives.

 

Current News

Entice the media, and let readers know that your business is up-to-date by including current news, industry trends and exciting events in your media kit. List all of your press releases, published press clippings, video samples, business testimonials from customers, case studies, speaking engagements, articles, and other activities.

 

Also include company brochures, logos, photos, identity standards, and potential story ideas to help media members get necessary data quickly. If you are in the process of obtaining press clippings, just include whatever information you have now, and make an effort to add to this section on a regular basis.